Mar 25, 2019
Radio is desperate to avoid the tragic grave of traditional print media. Though it still boasts impressive statistics and high listening numbers, the platform’s executives and managers and hesitant to grow complicit. Rather, the industry seems to acknowledge that, in the 21st century, any given station needs to innovate and expand into other mediums by incorporating the internet into their business model and advertising. That is to say, in today’s climate, radio can’t just be radio.
2019 - Spring - Issue 8